Airtex fabric foam in Minnesota, sells products in consumer retail stores, for sewing and fabric stuffing clients. Airtex wanted to compose a product tool which would fit in their line of packaging, and help sell foam while drawing new customers to their product business. With the use of a product stuffing tool, Airtex fiber foam technologies sought the graphic design skills of Mark Feuring at Optic Visuals to design the color compositions. The package dimensions were to fit with the sale of a stuffing rod used by expert marketing representative Bev White. The package graphics were to be used in retail point of purchase packages manufactured in the nation of India. The designs were color composed in various elements, and critiqued in a marketing department in Airtex headquarters. The representatives launched the product at various trade shows. The product was sold in fabric stores such as JoAnn Fabrics.
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